Max will kick off its password-sharing crackdown over the next few months with “very soft messaging” surrounding the change. During Warner Bros. Discovery’s Q3 earnings call on Thursday, chief financial officer Gunnar Wiedenfels said this initial rollout will be followed by more progress in 2025 and 2026.
Wiedenfels called password sharing “a form of price rises,” as the company is “asking members who have not signed up, or multi-household members to pay a little bit more.” This isn’t the first time we’ve heard about Max’s interest in password sharing, but now we have more details about when — and how — it will all begin.
In March, JB Perrette, Warner Bros. Discovery’s head of global streaming and games, said Max will start its crackdown…