X is dropping claims against Unilever in its lawsuit that accuses advertisers and brands of participating in an “illegal boycott” of the company. The claims against Unilever, which owns household names like Dove and Hellmann’s, were dismissed today.
Last fall, X also sued the nonprofit Media Matters for America in an effort to silence the group after it reported that ads for major brands like Apple and IBM were appearing alongside Nazi content. IBM paused advertising on X following the report.
This is just one of the lawsuits Musk has filed against critics and former business partners, as he’s also suing OpenAI and founders Sam Altman and Greg Brockman for the second time. (Musk previously filed and then dropped a similar suit earlier…