Bluesky hit 15 million users this week. And then 16 million. The vibes on Bluesky are immaculate, and it seems to have a real and renewed chance to be the place that replaces Twitter for a lot of people. But then there’s Threads, which grew by approximately one Bluesky just this month. There’s also Mastodon, which is still hanging around, and of course there’s X. There are more options than ever, and it’s more confusing than ever.
On this episode of The Vergecast, we try and make sense of all this change. Will all this new growth and momentum help Bluesky grow not just as an app but as a decentralized protocol? Is it a real threat to ActivityPub and the notion of the fediverse? Do we know yet what kind of social network wants to be? And…