Google has announced it will stop showing political ads to users in the European Union next year due to uncertainties around the bloc’s new transparency regulations. In a new blog post, Google says the upcoming Transparency and Targeting of Political Advertising (TTPA) rules that aim to prevent election interference and help voters make informed choices will introduce significant “operational challenges and legal uncertainties.”
Google says the definition of political advertising in the TTPA, which is set to come into force in October 2025, is too broad and makes it difficult to reliably identify what content should be restricted across different EU regions at scale. The search giant is planning to stop serving political ads before the…