Hallmark announced new physical greeting cards that include digital gift cards inside. The “Gift Card Greetings” line means you can hand someone a real card, paired with the convenience of not needing to tape on an extra piece of plastic. It’s a little bit more personal than buying someone an e-gift card and having a code land somewhere in their email inbox.
The gift card comes in the form of a QR code printed on the inside flap of Hallmark’s card that is used for both loading and redeeming its value. The new cards are an expansion of Hallmark’s other digital-gift-in-a-physical-card idea that lets you include cash via Venmo, so you don’t have to go to the ATM.
For the new cards, the buyer peels off a sticker to reveal the QR code, and…